Today I was attempting to find a last minute birthday gift. I thought it would be good to donate in their honor to an organization that the person cared about. In my search, to my dismay, I went through several organizations. I finally found one that had the convenience of a tribute donation.
If you are an arts organization or arts business that requests monetary support, this could be a really smart addition to your online donation module. It would also be smart to spread the word that you have donation opportunities as a fantastic last minute birthday gift or a gift for all those challenging to shop for people.
The organization I ended up donating to had the option to send an email with a message to the person you are donating in honor of, and I was able to wish him a happy birthday at this point in the donation process.
I feel tribute donations are a good way to bring more awareness and funds to your organization. This new organization that means a great deal to the honoree is now on my radar as well, and I have a feeling I might donate again for him in the future.
Cheers to happy and loyal audiences,
Chief Audience Builder