As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition.
You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people in your neck of the woods could choose to stay home and watch that concert instead.
It’s free. It’s home. It’s pajamas. It’s competition.
The only way you can make sure people will want to pay for a ticket, step away from the computer or television, get dressed, get out of their house, drive and find parking, is if you build relationships with them and/or start having the most amazing events ever!
The world is smaller. Everyone that posts live online is competition, unless you do your audience development due diligence, and then they are not.
Cheers to happy and loyal audiences,
Chief Audience Builder, Audience Development Specialists