I have not posted about the 4th C of audience development in a while which is Care. In order to build a happy and loyal audience, we need to show that we care about our audience members. I would like to share a personal story that can relate. My family was one of the families…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
I wanted to leave you this week with a quick thought – “Two way streets drive audience development!” We are all busy in this world. We all want people to care about what we are doing in life. One of the best ways to create more care is to care more about what other people…
Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn. Parents usually put much consideration into…
Some of you may know that one of my cats is very ill. I have been back and forth to the vet many times in the past two weeks. Both me and my cat are tired of the whole thing. During the process, I realized that I am incorporating much of the advice I give…
It has been a while. I am not someone to post just to post. I only post when I have something to say, and I do have something to say right now. I have been watching a Wayne Dyer series, which I tend to do from time to time to gain some perspective. This series…
If you have been following my blog for a while, you will know I am a big advocate for getting the name right. I post this tip from time to time, and it is included in my Top 20 Tips for Increasing Everything webinar/workshop. I am writing about this again because there are people (despite my…
2017 was a growing pains year for most of us in the arts. We have seen first hand how the arts are still considered for funding cuts although we have proven that we boost the overall economy. We have also witnessed our human imperfections among our artistically beautiful community. I believe 2018 is going to…
Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas…
ADS Founder — Shoshana Fanizza
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