I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
Oh dear! The headlines today were not very encouraging. More orchestras are locked out, one opera company has to shut down until their bills are paid, and the woe is classical music stories keep popping up too. Yes, we are in the midst of dealing with changes that have already happened, and the classical music…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the…
As many of you know, there is a feeling of relief and “what’s next?” after a concert cycle is over. I finished a full season with one of my clients, and at the end, I made sure to take a moment to evaluate what had happened. In fact, I took time out to process a…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas…
I won’t name any names, but I know of a few organizations that are only doing the marketing side of promotion. They dotted their i’s and crossed their t’s for purchasing advertising. They promoted their events on social media platforms. They obtained publicity. They sent out a slew of mass marketing emails. Even with all…
As you may already know, selling an event is becoming more challenging, especially when people rely on the marketing staff alone to get the work done. It has been proven for many events that when there is a team mentality, events sell out more often and houses become more frequently full. In order to create the…
I think about this quote a great deal, as you may know, dear reader. Today, I would like to summarize some of the thoughts I have shared with you over the years concerning this quote. If you want people to comment on your posts, start commenting on other people’s posts. Do you want more…
ADS Founder — Shoshana Fanizza
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