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It’s about the people!

Posted On May 25, 2022 By Shoshana

The world is pretty crazy right now. It’s one of the reasons I have not written a post in a long while. Simply, I feel it is because we have our priorities all mixed up. It’s not about the money. It’s not about the power. It should be about the people. Until we learn to… 

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Random Audience Development Thoughts, vol. 6

Posted On September 4, 2021 By Shoshana

I have a few thoughts to share that have popped into my mind. Be very careful with the decision of your ticketing software and make sure the person who knows the most about ticketing software is present during the decision. When it comes to choosing a ticketing system for nonprofit events, it is super important… 

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What can Simone Biles teach arts nonprofits about mental health?

Posted On July 28, 2021 By Shoshana

Simone Biles has taken the news by storm when she announced that she will not be competing in the Olympics. Whoa! This news coming from a powerhouse of an athlete was certainly not expected. Reading the Vox article on the subject, you can see how much pressure was put on her to succeed and carry… 

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How to heal the arts

Posted On April 18, 2021 By Shoshana

It has been a while. I am not someone to post just to post. I only post when I have something to say, and I do have something to say right now. I have been watching a Wayne Dyer series, which I tend to do from time to time to gain some perspective. This series… 

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Important – Above the fold is gold!

Posted On January 29, 2021 By Shoshana

The concept of above the fold should translate to promotion and especially social media. I have a good example for you this morning. Facebook has rolled out another version of Events. If you do not use their ticketing system, they only give you the choice to have the price of the event be free. This… 

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Is there a branding problem for orchestras?

Posted On January 11, 2021 By Shoshana

I think I mentioned this once before, but now that the world is getting smaller and smaller with virtual performances, I will say it again. If you continue to use CSO, DSO, etc., that could mean more than just your orchestra. The CSO to me is always the Chicago Symphony Orchestra, even though I live… 

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Slippery Slope Backwards for audience development

Posted On December 29, 2020 By Shoshana

I have noticed that time savers like eBlasts are still all the rage. We attempt to target as much as we can. However, I see the slippery slope backwards for audience development. We are supposed to be building relationships, not treating a block of people the same. We may have smaller blocks, but we are… 

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The Top 3 Miss Manners mistakes for communications

Posted On November 2, 2020 By Shoshana

I was watching Pride & Prejudice (2005 version) for the umpteenth time, and I once again marveled at the politeness of interaction. You acknowledge the other person and give a slight bow or curtsy, then you enquire how they are and how their family is. A conversation starts up, then they get down to business… 

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Getting unstuck

Posted On September 30, 2020 By Shoshana

Of all places for inspiration, leave it to a dating profile to get me thinking. It stated that they did not desire to be with someone who was stuck. They wanted someone that is full of life. This was written during this time when many of us are feeling a little stuck. I know people… 

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New video apps!

Posted On September 9, 2020 By Shoshana

Videos are becoming more necessary than ever before. Even if you do not have an event happening, videos are a good way to keep in touch. I am finding some new video apps that make creating videos easy and fun. Storyvine.com is a new way to tell your story and turn it into a video.… 

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It’s about the people!
Random Audience Development Thoughts, vol. 6
What can Simone Biles teach arts nonprofits about mental health?
How to heal the arts
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