Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons were filling out the section with questions, and they would answer in this area as well.
At first, I thought this was very old school, but then it dawned on me that everyone could not only see the answers to the frequently asked questions, but it showed they cared to get back to people in a timely fashion. There’s that C word again – Care!
Perhaps there are other old school website functions that could add a human touch to your interactions with your audience members. Let me know if you think of one, and “Leave A Reply!”
Cheers to happy and loyal audiences,
Chief Audience Builder, Audience Development Specialists
I am also working on creating surveys for a few of my clients. If you need to take the DIY approach, here is my kit to get you thinking in the audience development direction!
Get to Know Your Audiences Kit for Performing Arts
We all know we should get to know our audiences better, but how do we do this? Here is a complete kit to help you learn some of the best ways to get to know your audiences as people, why it is important to do this work, and how to track and use the information that you receive. Knowing your audiences will open new doors of opportunities for you and for them! Once purchased, your link will be available for 10 days.