Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
This week has been a whirlwind of thoughts. Mainly it has been a week of thinking about creativity. The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding. Branding needs to communicate in a nutshell who and what you are about. …
Today I spent half a day working with my client Terri from Color & Light Gallery in Denver on her brand. We had a great time brainstorming for the right name and image and the exact look and feel for her business. However, we started out asking some fairly basic questions in order to get…
This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech…
I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1…
Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped. In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards. At this moment though, I have been giving much thought…
I have been thinking a great deal lately about the differences between audience development and marketing. I have also been thinking about why audience development can save the arts vs. marketing. I feel that there needs a shift to take place, to put resources and staff capacity towards audience development, but right now, most artists…
Some of my recent roster of clients were right on target when it comes to branding. I did not have to do a thing in regard to their images and messages. All I could say is, “Keep up the good work!” Let me show you some examples! Gustav Hoyer, Composer and Impresario, did a great…
I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the…
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