I haven’t forgotten about the giving program I started end of September.  Have you? As you recall, my first gift was a donation to Drew McManus for his Adaptistration wisdom.  To remind you about this program, I am choosing bloggers, consultants, and information mavens that are making a difference in our industry and either donating to them, providing shout outs, or buying one of their offerings.

This month, I bought the eBook Marketing the Arts to Death by my friend and colleague, Trevor O’Donnell.  His belief is that we keep using the fluffy, non-descript language that gives no clue as to what we are really about.  I agree with him here, and I am looking forward to reading his book completely.  At times he can be a little edgy with his comments, but I know it is due to wanting to wake us up to a better way of communicating our arts.  I don’t always agree with Trevor, yet his posts and ideas are thought provoking and have proved to be a catalyst for my own thoughts and ideas.

Consider purchasing his book!  He writes in a very down to earth manner, similar to myself, so you will enjoy his musings and be mainly entertained by his examples.

I hope you are attempting a giving program as well.  Let me know what you have been up to! 

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Founder & Chief Audience Builder, Audience Development Specialists

PS – What do you think of my new website?

Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.

~Bruce Springsteen