I have to make this quick. I am fast and furious at the Colorado Music Festival at the moment.  Again, if you are heading to the Boulder/Denver area this summer, let me know!

I received information on a 50% off of subscriptions for new subscribers offer. This is a “Comcast” mentality to attempt to bring in new people. I understand how the discount could lure in some new people, yet, how does this make the loyal subscriber feel?

On one hand, some of the loyals will understand the need to bring in new people and will support the decision. Others though will feel slighted. I always wondered why there isn’t an automatic system of saving more through the years instead.

I am opening up this conversation for debate. Yay or nay on the newest people getting the best discounts? Or should the best discounts be reserved for the people that have earned it over the years? 

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, ADS

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