As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition.
You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people in your neck of the woods could choose to stay home and watch that concert instead.
It’s free. It’s home. It’s pajamas. It’s competition.
The only way you can make sure people will want to pay for a ticket, step away from the computer or television, get dressed, get out of their house, drive and find parking, is if you build relationships with them and/or start having the most amazing events ever!
The world is smaller. Everyone that posts live online is competition, unless you do your audience development due diligence, and then they are not.
Cheers to happy and loyal audiences,
Shoshana
Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists
Scary, but true!
I find that one of the keys to combat this is in how you market and communicate your events as well. The communication needs to give the patron an idea of the experience they will receive. Performing arts are alive, visceral, ephemeral. They bring people together. The crowd glitters. The venue rings of energy and life. The performance is thrilling. The more you can communicate this through images, video, sound and messaging the more someone will see this as an event, an experience, a happening that they will want to be a part of.
Hi Spike,
Thanks for stopping by! I agree with you. It would be best if we presented our events in ways that communicate the benefits and the magic. It would provide the opportunity to see how worth it the event truly is, to go beyond the barriers, and the competition will drop away. Audience development is communicating in this more authentic way so people can connect with what you have to offer.
Thanks again, Spike, for adding to the conversation. Have a Marvelous Monday!