Customer Service for Building Audiences!

Jim McCarthy (@goldstarjim), CEO of Goldstar has been writing blog posts for their new blog resource Selling Out.  I was intrigued by a recent posting called The Easy Math of Good Service and agree with him that stellar customer service is more cost effective for audience building than the high price of marketing.  On Thursday, we discussed this theory as well as best practices of leveraging impeccable customer service to build audiences. The following is the transcript of this chat.

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