Loving yourself and audience development

Posted on June 28, 2017 by Shoshana

I have been reading two books by Anita Moorjani, Dying to Be Me and What If This Is Heaven? Most of her advice is for individuals, yet it had me thinking how we could apply the meaning to arts business. One of the concepts is to value yourself. I have put the thought out that we do need to value ourselves before…

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How to make a viral video

Posted on June 12, 2017 by Shoshana

Once in a while I happen to catch the Steve Harvey show. Today, he was discussing viral videos with people that have become famous using YouTube. I kid you not, this video is one of the most viral! The panel Steve Harvey assembled talked about what makes a video viral. Here were some of their thoughts: Pick something you are…

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3 thoughts for audience building today

Posted on June 3, 2017 by Shoshana

I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the fourth Monday of the month….

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ADS Podcast: Ask Without Fear with Marc A. Pitman

Posted on May 18, 2017 by Shoshana

Today we have a special guest on the ADS Podcast, fundraising expert, Marc A. Pitman. We had a great conversation about how to build relationships to ask without fear. Have a listen! Marc A. Pitman helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “Ask Without Fear!®,” he is the founder of…

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ADS Podcast: Invest in Yourself

Posted on May 12, 2017 by Shoshana

I had a quick thought to share based out of my conversation with fundraising expert, Marc Pitman, which will be posted next week. The thought was: invest in yourself! The orientation and mind set of putting your needs in your budget and on your schedule will make a difference! Remember to join us next week as we speak to Marc…

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Promotional timing – find the sweet spot

Posted on May 9, 2017 by Shoshana

A quick thought for the day! It is good to find the promotional sweet spot in regards to timing. When should you start promoting an event? Here are some factors to consider: Most events need 6-8 weeks in general for ultimate success. The more expensive an event is and the more commitment required (perhaps it is a two-day event or…

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Points of entry for audience building

Posted on May 2, 2017 by Shoshana

It’s been a while since I have read an article about entry points.  I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at the beginning): Who are the…

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ADS Podcast: Impeccable Customer Service Part 3

Posted on May 1, 2017 by Shoshana

Today I will be focusing on going the extra mile for your audience members. If you want to turn people into happy and loyal members, this is a good way to do it. Please have a listen as I share several examples! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder – Audience Development Specialists

If you are not segmenting, you are not doing it right!

Posted on April 25, 2017 by Shoshana

I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a person to likely choose nothing….

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ADS Podcast: Impeccable Customer Service Part 2

Posted on April 21, 2017 by Shoshana

Join Shoshana as she dives into acquisition costs for audience members and how impeccable customer service can make a big positive difference! If you have any questions, suggestions, feedback, feel free to email me at ads(at)buildmyaudience.com or reply on this blog post. Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder, Audience Development Specialists

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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