Focus on the smaller picture for audience building

Posted on April 12, 2017 by Shoshana

Please forgive me if I mentioned this thought before. I am seeing that people sometimes focus on the forest more than the trees, which can prevent them from getting started on something important, such as audience development. It is great to have a big picture in your head, but it can get overwhelming with thinking about everything that needs to…

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Ask Shoshana Part 2 and relevance

Posted on April 7, 2017 by Shoshana

Hi all, Happy Friday to you! I wanted to open up the Ask Shoshana bin again. I am working on weekly podcast ideas, and I want to invite you to send me a message to be used as a segment. You can ask any question that is audience development related. Sending me the message means you are okay with being…

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ADS Podcast: Impeccable Customer Service Month!

Posted on April 4, 2017 by Shoshana

For the month of April, I will be discussing my ideas regarding using impeccable customer service to create happy and loyal audiences. I hope you take this spring fling journey with me, since as you may know, impeccable customer service is one of the most important concepts for Audience Development. It is part of the 4th C or Care. Again, if…

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Convenience won’t get you organic reach on Facebook

Posted on March 23, 2017 by Shoshana

I am starting to do social media for another account, and what I see currently on their Facebook page are marketing posts for their events that are either sent from their eNewsletter service or reposts of their Facebook Events. In looking at the analysis, they are getting less than 8% of a reach. It may be convenient to post in…

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Freebies for loyalty

Posted on March 22, 2017 by Shoshana

I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but I am not sure they…

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The Big Bad Wolf – Arts Cuts

Posted on March 21, 2017 by Shoshana

There was an article this morning that took the side of “the arts will survive.” The writer does not think the arts will be defunded, and if they are, we have other income streams and an ability to call on more support. There have been articles stating that since cuts have been announced for certain agencies, donations are up for these…

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ADS Podcast: Ambassador Programs

Posted on March 20, 2017 by Shoshana

Let’s talk about Ambassador Programs on the ADS Podcast this week! There are many different ways you can use ambassadors to support you and your arts business. Have a listen! Cheers to happy an loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder, Audience Development Specialists Do you have a question, feedback, suggestion for the ADS Podcast? Contact Shoshana!

Arts Advocacy Examples

Posted on March 9, 2017 by Shoshana

I am backtracking to wrap up the arts advocacy theme for last month. This week we explore some examples of organizations adding arts advocacy to their message via special events, web pages and more! Please let me know if you have examples to share for a future podcast: ads(at)buildmyaudience(dot)com. Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience…

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Evolving for Audience Development

Posted on February 27, 2017 by Shoshana

After witnessing a few videos of Kyle Cease’s EvolvingOutLoud.com, I am changing today’s podcast. I hope you enjoy this authentic message (without the safety net of a plan) for today. Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder, Audience Development Specialists

Art Form Advocacy

Posted on February 20, 2017 by Shoshana

We continue our arts advocacy conversation with art form advocacy. If you have any questions, comments, feedback, please send it to ads(at)buildmyaudience(dot)com, use the form on my website or by sending us a voicemail.  

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