A conversation with Drew McManus: What is Artshacker.com?

Posted on April 23, 2015 by Shoshana

Please welcome to the ADS Podcast, Drew McManus! Drew is one of my favorite entrepreneurial, arts consultants. Every time I turn around, it seems like he is expanding his focus to help more people become better arts administrators.     Artshacker.com, his latest project, caught my attention. I wanted to know more about this new endeavor that claims to provide…

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How to add perspectives to create a positive shift

Posted on April 14, 2015 by Shoshana

I had a quick thought today, but it was huge in meaning. If you are thinking about needing or wanting to make changes, it is best to add some different perspectives to get a better understanding of what you may want and need to change. There are many ways to add different perspectives. Here are a few of my favorites:…

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Stay in the present moment for audience building

Posted on April 13, 2015 by Shoshana

I think it is time to call out once and for all what seems to be happening to our arts industry. We spend so much time rehashing the past, both the glory days and the challenges we recently have come up against. Then we focus on this past over and over again. We also love to talk about what our…

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A friendly reminder to get the name right

Posted on April 6, 2015 by Shoshana

If you have been following my blog for a while, you will know I am a big advocate for getting the name right. I post this tip from time to time, and it is included in my Top 20 Tips for Increasing Everything webinar/workshop. I am writing about this again because there are people (despite my asking to spell my name…

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What is special about your art can help with audience development!

Posted on April 3, 2015 by Shoshana

  I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information in our outreach messaging. I…

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Which online channels are best to use to build audiences?

Posted on March 31, 2015 by Shoshana

I came across an article, The Customer Journey to Online Purchase, which had me get my geek on. A report was created to capture the benefits of different channels during a customer’s purchase process. The research was conducted in several countries with a breakdown of industry and size of organization. I decided to put together tables for the Arts &…

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Opportunity for opera audience development

Posted on March 30, 2015 by Shoshana

Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so the company can get connected….

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If it is worth it

Posted on March 24, 2015 by Shoshana

I was thinking the other day about the reports that mention the reasons why people do not attend an arts event.  As you might recall, I had written a post replying that it is time to take action for solutions to these barriers. I did happen to miss mentioning one factor that needs to be considered. This factor is how to…

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Like a lot!

Posted on March 16, 2015 by Shoshana

The deer like our property a lot! I have several pics of deer coming around our property for a little nibble of food or a shady spot to rest. We love the company they provide, and it boosts our spirits that we provided an atmosphere that they like a lot. What do does have to do with audience development? Aside…

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“It’s Not For People Like Us”

Posted on March 12, 2015 by Shoshana

In my inbox, a Wallace Foundation study was delivered. Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults This case study examines how the Pacific Northwest Ballet set about trying to cultivate the next generation of ballet-goers. Focusing on teens and adults under the age of 25, the Seattle-based ballet…

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