Audience Development Assessment

Posted on February 27, 2019 by Shoshana

As many of you know, there is a feeling of relief and “what’s next?” after a concert cycle is over. I finished a full season with one of my clients, and at the end, I made sure to take a moment to evaluate what had happened. In fact, I took time out to process a ticket history dating back to…

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Arts Marketers – Take the oath!

Posted on February 7, 2019 by Shoshana

I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air has gone out of my…

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ADS Podcast: Audience retention with Dan Meagher (remix)

Posted on February 1, 2019 by Shoshana

Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped by the ADS Podcast to talk about audience retention. Dan wrote an article entitled They came. They saw. They left., which I found to be quite intriguing. I had to invite him to the podcast to find out more about his methods of audience retention, all about lazy…

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Relationship matters

Posted on January 23, 2019 by Shoshana

Maybe it is the Jazz at the coffee shop. Maybe it is the fact that, today, I will be recording my next ADS Podcast about audience retention. I had not planned to post today, but I have been sparked by this energy. What is on my mind is the core of audience retention – the building of relationships with your…

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Audience retention idea?

Posted on January 18, 2019 by Shoshana

My interview with Diablo Ballet‘s Dan Meagher is scheduled. A new ADS podcast is coming soon! On the agenda: audience retention based off of his recent blog post, They came. They saw. They left.  Do you have an audience retention idea for the podcast? Record a quick VM here: https://speakpipe.com/ADS. Please state your name and organization to share with the audience. Thank…

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Is your bathroom clean?

Posted on January 7, 2019 by Shoshana

Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am sure you can guess that…

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You are in their shoes!

Posted on December 21, 2018 by Shoshana

My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress them right. This turns into…

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Arts Solutions or Case Studies?

Posted on December 12, 2018 by Shoshana

Happy hump day! I have a few thoughts brewing, but I wanted to ask you a question. Do you think our arts industry needs a book about audience development case studies, or one about arts solutions and community outreach?  I am thinking about my next book project, and I want it to be useful to you.  Please do let me…

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Updated photos please!

Posted on November 30, 2018 by Shoshana

Happy Friday to you!  I was having a quick email conversation with one of my friends at a local newspaper publication, and he mentioned that he could not understand why headshots of artists are usually outdated, sometimes by 10 years! It is the nature of our business, I guess, but he has point that the audience will show up and…

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Saturday Small Business Day!

Posted on November 24, 2018 by Shoshana

I wanted to leave a quick reminder that it is Saturday Small Business Day, and to patronize mom and pop, nonprofits, and arts organizations today. I myself run a small business. If you need a gift for an arts administrator or a nonprofit administrator, please do consider purchasing my books for them. Use code BlackFriday25 for 25% off, expires November…

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“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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