The spiritual side of audience development

Posted on March 15, 2018 by Shoshana

Did you know that audience development has a spiritual side? Today I talk about this spiritual side, plus I have a big announcement about my future book! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder, Audience Development Specialists

Your website as a resource

Posted on March 13, 2018 by Shoshana

Terrific Tuesday to you. I wanted to share a very quick thought today. What if your website was a resource? What if people went to your site, not just to find out about your upcoming events or new art, etc., but to learn about your art form. What if you were able to be listed in search engines due to…

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How to promote classical music in the digital age

Posted on February 28, 2018 by Shoshana

Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have 5 different events (or more)…

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Call me old fashioned…

Posted on February 22, 2018 by Shoshana

What do you think works better? A. An advertisement you strategically placed. B. A tip from a friend to buy a certain product. Who do you think is more likely to give you money? A. Someone you don’t know very well. B. A friend or family member. What story is more memorable?  A. A television commercial. B. A story a…

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Retain through love

Posted on February 12, 2018 by Shoshana

Retention is a common topic. We are concerned due to all the churn, the losing of older audiences, and the changes in how people wish to purchase tickets (less subscribers). There are solutions to these challenges. The solution is to retain through love. Retaining through love means that you are adding the element of caring for your audience members at…

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Are your discounts coming from love or fear?

Posted on February 9, 2018 by Shoshana

Countdown to Valentine’s Day continues with thoughts about love vs. fear. I have been reading and thinking a great deal about whether actions come from either love or fear. If it comes from love, there is a fuzzy feeling that makes you smile and feel good. If the action comes from fear, it has a more desperate energy and does…

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If you want energy for audience building, add a big helping of heart!

Posted on February 7, 2018 by Shoshana

This week I have witnessed a few organizations that have fallen a bit flat due to loss in energy. I won’t point out the who of this story, but I think you will be able to relate. You can feel if the energy is there just by looking at a website or at a marketing message. I will give you…

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How to prevent volunteer burnout

Posted on January 30, 2018 by Shoshana

Last week I had a quick twitter interaction. The topic was about volunteer burnout and what to do to prevent it so you can retain good volunteers. I myself have had volunteer burnout, and I have been on the end of a volunteer management role. This was my response: Great topic! I have felt burnout in volunteer positions. These factors…

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Time to get your branding fit for audience building!

Posted on January 12, 2018 by Shoshana

This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech equipment uncomfortable for me. Not…

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Reasons behind going to an arts event?

Posted on January 3, 2018 by Shoshana

It has been a while since I have cited an article, which means I am excited enough to post about one now: AMERICAN THEATRE | The Science of Mattering: How to Gauge Theatre’s Impact ow.ly/2IA230hyWz9 I feel this is a must read to forward our thinking as to why we attend arts events and how we can develop ways to…

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ADS Founder — Shoshana Fanizza

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Jim Adolf

“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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