Thoughts for 2018

Posted on December 29, 2017 by Shoshana

2017 was a growing pains year for most of us in the arts. We have seen first hand how the arts are still considered for funding cuts although we have proven that we boost the overall economy. We have also witnessed our human imperfections among our artistically beautiful community. I believe 2018 is going to take us even further into…

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For 2018 – We can do better!

Posted on December 6, 2017 by Shoshana

I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming out. Once the truth is…

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To cancel or not to cancel

Posted on December 1, 2017 by Shoshana

That is the question. In our field of the arts, there are times when we do have to consider canceling an event. When the risks outweigh the perceived outcome, canceling may have to be an option. So, what should be carefully thought out before opting to cancel an event? I have some questions for you to apply: How much time…

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A week to be thankful

Posted on November 20, 2017 by Shoshana

Thanksgiving is around the corner now. This week, let’s get into gratitude gear and be thankful for all the good in our lives. I am thankful for you, my friends, colleagues, and readers, who have allowed me to continue to share my audience development for the arts journey with you. I am grateful for the company over the past 10…

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ADS Podcast: Types of Community Engagement

Posted on November 2, 2017 by Shoshana

Today on the ADS Podcast, I will be speaking about the different types of community engagement. There are more ways to get your community involved and to become more involved in your community than you think! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief Audience Builder, Audience Development Specialists  

Perceptions make a difference

Posted on October 23, 2017 by Shoshana

Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they get a perception. Two, I…

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Sliding back to the familiar. Oh dear!

Posted on October 20, 2017 by Shoshana

Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes a little more comfortable, the…

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Cats, dogs, fly fishing and audience building

Posted on October 13, 2017 by Shoshana

Happy Friday to you! We made it through the week! I wanted to post a quick thought before we go out and experience some awesome arts activities this weekend. Yesterday I saw an ad with a cat that was hilarious. If it had been about fly fishing, I might not have paid much attention, but if you put a cat…

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Your audience has a personality – look to the city!

Posted on October 10, 2017 by Shoshana

I have been doing audience development work for several organizations, and what always makes me smile is when I get to the point of doing research for area demographics and psychographics. Each area I research is so different, which in turn makes the people that live there different too. This uniqueness of each city needs to be explored, cherished and…

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Specials for what they buy!

Posted on October 4, 2017 by Shoshana

I received my grocery store coupons in the mail. After signing up for a card, I get bonus points for savings at the gas pump, and I get special coupons on products I already buy every month. Saving money is good*, and the fact they keep track to send coupons for what I like to buy is a win-win! So,…

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