You have to start somewhere for sponsorships

Posted on September 15, 2017 by Shoshana

I am currently working on a development campaign for one of my clients. I was sent a spreadsheet for potential sponsors, and I noticed that information was only half filled out. I believe they may have become a little stuck in finding the right contact to connect with, and it looks like nothing else went forward without this information. If…

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Old school website equals customer service!

Posted on September 6, 2017 by Shoshana

Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons were filling out the section…

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Psychographics are more important!

Posted on August 22, 2017 by Shoshana

I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes, aspirations, and other psychological criteria,…

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Believe it is possible for audience development

Posted on August 8, 2017 by Shoshana

I am more sporadic in my posts since I wait for something to strike me. This morning, I believe it has. Not many of you know, I am a fairly spiritual person, and this side of me is starting to open. I feel it will help me to build audiences and support in an even better, easier way. One of…

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The “Development” of audience development

Posted on July 28, 2017 by Shoshana

I am recently putting together a proposal for a new adventure. I normally add a few donor/sponsor related services into my proposals, but this will be the first one that is mainly focusing on this piece of audience development. Audience development is more than just audience building for events. It is the building of relationships so people become more involved…

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Getting out of the arts bubble

Posted on July 26, 2017 by Shoshana

  There have been several times I have mentioned the suggestion of getting out of the arts bubble. It would be good for arts advocacy and audience building if we go beyond talking in our own circles. I saw an article about an arts forum in Australia, the discussing of the value of the arts, being held at a theatre…

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We are the competition for audiences!

Posted on July 21, 2017 by Shoshana

As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people in your neck of the…

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Soft, soothing music is not good customer service

Posted on July 11, 2017 by Shoshana

Canon and Gigue in D major (Flute quartet arr.) – Pachelbel/Steven David Tung – Creative Commons – Musopen I spent a long time on the phone with a particular service provider. I was handed off to three different people and none of them were understanding my request. During each time I was put on hold, which was several times, I…

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Win-Win mentality is best for audience development

Posted on July 10, 2017 by Shoshana

I hope you had a nice weekend! Here is a quick thought for a Marvelous Monday: Always have the mentality of creating, being a part of, and honoring win-win situations in your life. If you are taking advantage of the situation or they are taking advantage of you, it creates really bad energy that will carry over. The world, your…

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ADS Podcast: Barriers to attendance with Ron Evans

Posted on June 29, 2017 by Shoshana

It’s here! Today we are welcoming Ron Evans from Group of Minds to the ADS Podcast. We will be discussing the barriers of attendance, going into detail about cost. Is pricing an actual barrier? Let’s explore together! As principal consultant at Group of Minds, Ron Evans uses the science of behavioral psychology to encourage and reward positive customer behaviors. He…

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