As many of you know, there is a feeling of relief and “what’s next?” after a concert cycle is over. I finished a full season with one of my clients, and at the end, I made sure to take a moment to evaluate what had happened. In fact, I took time out to process a…
I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air…
Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped…
Maybe it is the Jazz at the coffee shop. Maybe it is the fact that, today, I will be recording my next ADS Podcast about audience retention. I had not planned to post today, but I have been sparked by this energy. What is on my mind is the core of audience retention – the…
My interview with Diablo Ballet‘s Dan Meagher is scheduled. A new ADS podcast is coming soon! On the agenda: audience retention based off of his recent blog post, They came. They saw. They left. Do you have an audience retention idea for the podcast? Record a quick VM here: https://speakpipe.com/ADS. Please state your name and organization to…
Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am…
My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
Happy hump day! I have a few thoughts brewing, but I wanted to ask you a question. Do you think our arts industry needs a book about audience development case studies, or one about arts solutions and community outreach? I am thinking about my next book project, and I want it to be useful to…
Happy Friday to you! I was having a quick email conversation with one of my friends at a local newspaper publication, and he mentioned that he could not understand why headshots of artists are usually outdated, sometimes by 10 years! It is the nature of our business, I guess, but he has point that the…
I wanted to leave a quick reminder that it is Saturday Small Business Day, and to patronize mom and pop, nonprofits, and arts organizations today. I myself run a small business. If you need a gift for an arts administrator or a nonprofit administrator, please do consider purchasing my books for them. Use code BlackFriday25…
ADS Founder — Shoshana Fanizza
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