Some of my recent roster of clients were right on target when it comes to branding. I did not have to do a thing in regard to their images and messages. All I could say is, “Keep up the good work!”

Let me show you some examples!

Gustav Hoyer, Composer and Impresario, did a great deal of work on his brand before contacting me. The result was a brand that will attract the right kind of people. After looking at the images, how would you describe Gustav Hoyer?

Do the words Victorian, Steampunk, classical, mystery, intelligent, creative come to mind?

Here’s another example. The Flatirons Food Film Festival was right on target, from their logo to their images. Take a look:

For this example, do the words, food, film, fresh, fun, yum, interesting, come to mind?

Of course, neither of these examples would be possible without a team of people to solidify the branding concept, and an awesome graphic designer to imagine what the concept will look like. In both of these cases, much thought was put into their branding, and they had a graphic designer that was willing to experiment until the right images were created.

If you want to attract the right audiences, and I have said this many times, one of the very first steps is defining who you are and getting it right for your messages and images!

Cheers to happy branding,
Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists