I have a few thoughts to share that have popped into my mind. Be very careful with the decision of your ticketing software and make sure the person who knows the most about ticketing software is present during the decision. When it comes to choosing a ticketing system for nonprofit events, it is super important…
Simone Biles has taken the news by storm when she announced that she will not be competing in the Olympics. Whoa! This news coming from a powerhouse of an athlete was certainly not expected. Reading the Vox article on the subject, you can see how much pressure was put on her to succeed and carry…
It has been a while. I am not someone to post just to post. I only post when I have something to say, and I do have something to say right now. I have been watching a Wayne Dyer series, which I tend to do from time to time to gain some perspective. This series…
The concept of above the fold should translate to promotion and especially social media. I have a good example for you this morning. Facebook has rolled out another version of Events. If you do not use their ticketing system, they only give you the choice to have the price of the event be free. This…
I think I mentioned this once before, but now that the world is getting smaller and smaller with virtual performances, I will say it again. If you continue to use CSO, DSO, etc., that could mean more than just your orchestra. The CSO to me is always the Chicago Symphony Orchestra, even though I live…
I have noticed that time savers like eBlasts are still all the rage. We attempt to target as much as we can. However, I see the slippery slope backwards for audience development. We are supposed to be building relationships, not treating a block of people the same. We may have smaller blocks, but we are…
Of all places for inspiration, leave it to a dating profile to get me thinking. It stated that they did not desire to be with someone who was stuck. They wanted someone that is full of life. This was written during this time when many of us are feeling a little stuck. I know people…
Videos are becoming more necessary than ever before. Even if you do not have an event happening, videos are a good way to keep in touch. I am finding some new video apps that make creating videos easy and fun. Storyvine.com is a new way to tell your story and turn it into a video.…
You need more audience development during Covid times, not less. Why? Keeping in touch with your audience and donors is super important. They have to know you are still around. More competition. In fact you have global competition now. I have been speaking with people that are making choices to “attend” anywhere in the world…
There is always a silver lining, even if it needs a microscope to see it. I know it has been a challenge for many arts organizations and artists during this time, yet there are some positives. If we can continue these positives into the future, with or without a virus, this would be a great…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
