After many more articles about the arts funding cuts proposals, I feel it is time to take some action. We, the arts lovers of this world need to do our own personal audience development and attempt to reach out to our representatives, our senators, our media, our personal circle of friends to increase the efforts.…
Before Alex Ross and today’s other advocates for changing the classical music presentation, there was John Steinmetz. One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.” What surprised me about this essay is how much his ideas and concepts for change are very much the same…
A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music. To be quite honest,…
While scanning articles about the arts and audience development, I had a rude awakening: Arts groups ‘must prove they’re worth funding’ But he said that individual arts organisations needed to demonstrate they were worth the funding they receive from the public purse. “The arts are not going to put bread in people’s mouths but they…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I’m working on a juicy blog for the future. In the meantime, I have been thinking about how challenging it is to get people to talk about audience development, yet everyone seems to have questions. So why is the arts community as a group shying away from major audience development discussion? Here are my thoughts:…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
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