Collaboration for the arts! I have been seeing more interesting collaborations in our arts world, so I thought I would do a quick top 10 list for ways to collaborate in the arts! Programming collaborations – pretty self explanatory, but I challenge you to come up with new mixtures. Marketing collaborations – this could mean…
So today I have been thinking about photography and how we use photographs in marketing to get an audience. With all the new digital camera technology out there, many of us think we can save a buck and not hire a photographer to take the pictures. This may save money in the short run, but…
Dear Arts Community, I am straying from my regularly scheduled format to let you know about a great audience development resource. It’s an audience development resource that has been around for almost 2 years, has been in the arts management business for over a decade, and has been in the non-profit trenches for over 15…
Last night I did an hour consultation meeting with the Colorado Wind Ensemble. I quickly explained about the 4 C’s of audience development: community, collaborations, connections, and caring. While speaking to them, a 5th C came up: Courage. Audience development takes courage for many reasons. For one, you need the courage to be able to…
I joined a forum that is addressing audience development head on. I am realizing more and more about the shift that is needed. The encouraging news is that there are some people on this forum that seem to get it, people like Kelly Tweeddale of Seattle, WA. I have been admiring her comments due to…
Happy Monday! This will need to be a quick one due to a great deal of audience development work needing to be done today. Last week I was asked to look over a client’s set of donation ask letters for their annual fund drive. One letter was for individual support and one was for corporate…
Last night I went to bed thinking about audience development, and I woke up thinking about it. I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out). However, I feel that not many people know what audience development really is. And since people do not know what…
Yesterday I wrote an article about our local production of The Secret Garden. The Parlando School for the Arts was savvy enough to use all 4 C’s in order to sell out the majority of their shows (on their way to a complete sell out). Click here for all the details. If you don’t know…
Good morning! This will be a quick one. I recently saw a news article via my friends at Twitter: Texting at a Symphony? Yes, but Only to Select an Encore http://www.nytimes.com/2009/05/16/arts/music/16text.html As you can see, this article was in the New York Times for the Indianapolis Symphony Orchestra. They Twittered because they were excited they…
Yesterday, I saw a story about an arts advocacy project in Sarasota, Florida: Arts supporters Emerge for advocacy By Jay Handelman Herald Tribune Published: Sunday, May 10, 2009 at 1:00 a.m. Last Modified: Sunday, May 10, 2009 at 12:13 a.m. Arts supporters are hoping to prove a point to local businesses and elected officials with…
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