Today I will be focusing on going the extra mile for your…
I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a…
Join Shoshana as she dives into acquisition costs for audience members and…
Please forgive me if I mentioned this thought before. I am seeing that people sometimes focus on the forest more than the trees, which can prevent them from getting started on something important, such as audience development. It is great to have a big picture in your head, but it can get overwhelming with thinking…
For the month of April, I will be discussing my ideas regarding using…
Our journey of becoming an arts advocate continues! This week we will…
Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep…
I wanted to reiterate a thought since inclusion is a hot topic currently. A few years back, I declared that if you want diversity, you will want to diversify your own life. In the same spirit, inclusion will best be reached when you act inclusively. The statements of being inclusive is not enough. You have…
Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t…
There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the…
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