I came across this infographic this morning. I have seen similar statistics in other reports. So, what are we going to do with this data? It is 2015, and having the New Year’s resolution of finally coming to terms with these issues and creating solutions to build audiences using this data would be amazing to…
Every once in a while, I attempt to speak out about the forgotten generation. I believe that this generation gap is causing a great deal of challenges to building our arts audiences. You see, if you skip a generation, there is a big hole in terms of bridging the generations together. Generation X, approximately (depending…
I wanted to take a moment to wish you, dear reader, a very Happy 2015! 2014 has been a very creative year, and I am looking forward to a new year with new opportunities! Cheers to happy and loyal audiences, Shoshana
I am seeing a common theme this month. There was an article about the minimum wage – should artists be considered into this equation? This morning: The Whole Arts World Is Totally F*#!ed. And Everyone’s Talking About Arts Criticism? This op-ed type piece goes into detail about artists not being paid what is due to…
During being a fly on twitter for an industry conference, I noticed that the way we are using Twitter has changed significantly, and I attribute it mainly to the Favorite feature. I did a little research, and there are many reasons why we use this feature: To “like” a comment and show our agreement or…
I wasn’t able to attend the National Arts Marketing Project Conference this year, yet I did “attend” via Twitter (with a cat in my lap). Twitter hashtags are an easy way to keep in the loop as much as possible. Of course, it would have been more constructive if I could have attended the…
Happy Halloween everyone! Here are your 2014 Halloween YouTubes. Click if you dare! Howls to yappy and boiled audiences, Shoshana Shoshana Fanizza Chief Audience Screamer
ADS Founder — Shoshana Fanizza
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Receiving feedback
I have a quick thought for today. How do you respond when you receive feedback? Do you thank someone for taking the time to email you a comment? Do you simply roll your eyes and forget to comment back? Do you email back with a defense such as “we do it this way because…” Or,…
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