I am getting the feeling that some of you feel that audience development to build your audiences and support bases is overwhelming. It doesn’t have to be. Yes, you can (and should some day) create a comprehensive plan to have a logical path for building your audiences and support. However, if you are feeling overwhelmed,…
Copyright RachDminor I had a good Twitter friend pass away last week. It was quite sudden and a shock to our music Twitter community. @RachDminor was a pianist, a foodie, an animal and arts lover, and a creative thinker. Her tweets were mostly conversational with fun pictures and links to interesting articles. She had a…
Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,…
Maybe I had the wrong hashtag. If I did, I didn’t get alerted to the right one. March 24-25 was National Arts Advocacy Day. It came and went. Although there were celebrations in D.C. among the arts folks, the rest of the nation seemed oddly quiet. I attempted to tweet a few #artsadvoc and #artsadvocacyday…
Today I was attempting to find a last minute birthday gift. I thought it would be good to donate in their honor to an organization that the person cared about. In my search, to my dismay, I went through several organizations. I finally found one that had the convenience of a tribute donation. If you…
I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me. It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the…
I have some news! I am currently working on book 2 which is the follow up of the first book. My The How of Audience Development For the Arts was the beginning conversation, the nuts and bolts about audience development. In book 2 are my thoughts, ideas and philosophies collected from my 5 years worth…
Last weekend I finally got around to seeing Salmon Fishing in the Yemen: From the director of Chocolat and the Oscar-winning® screenwriter of Slumdog Millionaire comes the inspirational comedy Salmon Fishing in the Yemen. When Britain’s leading fisheries expert (Ewan McGregor) is approached by a consultant (Emily Blunt) to help realize a sheikh’s (Amr Waked)…
I can’t remember the last time I wrote about technology’s creation of global audiences and how this will affect our industry. Today I received another notice from clicking on a New York Times article link: You have reached your 10 article per month limit, subscribe to view. Can you imagine needing to subscribe to all…
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Facebook has a point
The recent changes in Facebook have many of us crying “foul play!” We have friends falling off of our news-feeds and people who have liked our pages are no longer receiving our posts. We have to work harder and smarter to have our information viewed now for free, or we will have to give in…
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