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The beginning of a tipping point for audience development?

Posted On October 22, 2013 By Shoshana

I have to tell you, I am on fire with excitement from the National Innovation Summit for Arts & Culture.  I have been attending virtually (weird since I’m in the same area, but I digress) for the past few days, and the topics and speakers have been incredibly inspiring. I am most excited about all… 

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Collective voice for arts advocacy?

Posted On October 20, 2013 By Shoshana

I have voiced this before – is it possible to find a way to have a bigger collective voice for arts advocacy rather than smaller private efforts? I think we all come from the same place of wanting the arts to be a part of our shared human culture, to be fully valued and funded.… 

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What new services would you like to see from ADS (Audience Development Specialists)?

Posted On October 15, 2013 By Shoshana

What new services would you like to see from ADS (Audience Development Specialists)? Can you spare a quick moment for a quick survey?  I could use your help.  Thank you and Terrific Tuesday to you!

The disvalue of the arts…when did it occur?

Posted On October 12, 2013 By Shoshana

Yes, it might be strange to hear from me over the weekend.  I had something on my mind I wanted to share.  I have come to the conclusion that we in the arts are attempting to solve a puzzle without the actual background knowledge needed to solve it.  We are fighting an uphill battle to… 

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GenX Generation – The lost generation needs to be found

Posted On October 10, 2013 By Shoshana

Please forgive the slight sketchiness of this think out loud post.  I will dive into these thoughts in the future and attempt to find more solid proof.  Right now, please do view this post as my personal thoughts. April 7, 2010, I wrote a blog post: Reach out to parents for younger audiences, just a… 

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Showing personality is important!

Posted On October 8, 2013 By Shoshana

A quick thought for today – showing personality is super important.  If you don’t show personality in all that you do, you won’t be able to attract the right kinds of people.  Who you are needs to be reflected in your marketing collateral.  The personality of the play, music, art piece, needs to shine through. … 

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Apathy will not help audience development

Posted On October 7, 2013 By Shoshana

I hope you had a nice weekend!  I ended up participating in the Open Studios tour and scored some really great gifts for myself and my family.  One of the artists said to me, “I’m so grateful when people like you will come and pay for art right away.”  I know it sometimes takes time… 

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Theatre audience report, upcoming events and a mess of thoughts

Posted On October 4, 2013 By Shoshana

TGIF!  I hope you all have some enjoyable weekend arts events planned.  Today has been a whirlwind of activity for me, so I thought I would update you. I started off the day with a mini-podcast after seeing this article: Ticketmaster report: theatre audiences getting younger and more experimental [soundcloud url=”http://api.soundcloud.com/tracks/113822295″ params=”” width=” 100%” height=”166″… 

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Laziness will not build an audience

Posted On October 3, 2013 By Shoshana

This week has made many of us grumpy.  There have been so many shutdowns and mismanagement highlights in the news.  During a conversation with an arts colleague, I posed the question, why do these management mishaps happen?  Is it laziness? We talked about how many of us keep on keeping on, but perhaps without thought… 

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October – Giving Program Month!

Posted On October 1, 2013 By Shoshana

Happy October!  I am looking forward to seeing more pumpkins, fall decorations around town, plus, the colors of the changing leaves! There is a great deal to look forward to, and this month seems perfect for new ideas since it is a time of change. I have decided to start the Giving Program with an… 

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ADS Founder — Shoshana Fanizza

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“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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