I have to say something. After years of witnessing and dealing with, I can no longer remain silent. Many artists and arts organizations have a “fly by the seat of your pants” mentality. I’ve been prompted to break the silence after reading an article about the arts in Florida: Arts groups’ weak finances prompt ‘call…
I have a guest blog post today for you. I met Samantha at the 2012 National Arts Marketing Project Conference, and we had a good time talking about audience development and arts shenanigans in general. I recently came across her current blog post and thought it would be fantastic to cross post it here. Are…
What do fiscal cliffs and landfills have to do with audience development for the arts? Quite a lot actually. Allow me to explain. The priorities in America and possibly the world are all mixed up these days. When countries are being run by greed for power and money, what is really important in life is…
Some of you may know that one of my cats is very ill. I have been back and forth to the vet many times in the past two weeks. Both me and my cat are tired of the whole thing. During the process, I realized that I am incorporating much of the advice I give…
As part of fundraising week on this blog, I thought you would enjoy this post! Happy reading, Shoshana
Hugs for all of you and Happy Colorado Gives Day! Isn’t my cat cute? I have set up a Colorado Gives Day giving campaign for BCAA. You do not have to be from Colorado to give to this wonderful organization. The Boulder County Arts Alliance is the organization that first alerted me to the benefits…
As reiterated at NAMPC, putting fun back into your audience development and marketing is important. It is also a great way to run a fundraising campaign. Is it simply a coincidence that “fun” is a big part of the word “fundraising?” I often have wondered about this. Since it is the time for the majority…
I wanted to start out by giving you the link to my Storify – My #NAMPC experience via Twitter. I ended up winning the Most Tweets Award, and I received this fun t-shirt! I also won by connecting with more people on Twitter and getting to meet some of these people during the conference. It…
I am thankful that the election is only a day away. Being from a swing state, I have been bombarded by emails, calls, and commercials. It will be most peaceful on Wednesday, November 7th. One issue that has been brought up is the get out the vote and how this may relate to arts advocacy…
I have witnessed a few organizations that have started audience development, see great results for their first year, and then lose ground due to slipping back into old habits and ways of marketing. Audience development does work when you apply it correctly, but it is not a one-time solution. Instead, it is an ongoing solution…
ADS Founder — Shoshana Fanizza
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