Last night I did an hour consultation meeting with the Colorado Wind Ensemble. I quickly explained about the 4 C’s of audience development: community, collaborations, connections, and caring. While speaking to them, a 5th C came up: Courage. Audience development takes courage for many reasons. For one, you need the courage to be able to…
Last week I had an interesting discussion about whether or not the term “audience development” was simply a new term for something old, “relationship marketing.” Wikipedia defines relationship marketing as: Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction,…
This morning my thoughts are on the symphony orchestra, the musicians and the audience. I recently went to a CMF concert where the musicians were mainly GenX’ers (27-43), but the audience was still mainly Baby Boomer and Silent generation (44+). Why is it that orchestra’s seem to have no problems with refilling the performer seats,…
I joined a forum that is addressing audience development head on. I am realizing more and more about the shift that is needed. The encouraging news is that there are some people on this forum that seem to get it, people like Kelly Tweeddale of Seattle, WA. I have been admiring her comments due to…
Happy Monday! This will need to be a quick one due to a great deal of audience development work needing to be done today. Last week I was asked to look over a client’s set of donation ask letters for their annual fund drive. One letter was for individual support and one was for corporate…
Last night I went to bed thinking about audience development, and I woke up thinking about it. I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out). However, I feel that not many people know what audience development really is. And since people do not know what…
Yesterday I wrote an article about our local production of The Secret Garden. The Parlando School for the Arts was savvy enough to use all 4 C’s in order to sell out the majority of their shows (on their way to a complete sell out). Click here for all the details. If you don’t know…
I’ve been thinking about how powerful YouTube has become. There are many ways you can use YouTube specifically for audience development. I have highlighted some ideas in the past, but I thought maybe it was time for a helpful guide of “YouTube and Audience Development.” 1. Use it to connect with your audience before a show! …
[youtube=http://www.youtube.com/watch?v=oHDTxpxjSvM&hl=en&fs=1&color1=0x5d1719&color2=0xcd311b] Have a great weekend everyone! Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me! ~Shoshana~ Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help…
My audience development blog this morning is dedicated to my client who just had a concert this past weekend. Through the final conversations before the concert, a huge thought has come to me. Audience development is the wave of the future due to the changes that are happening now. Don’t worry. This will make sense…
ADS Founder — Shoshana Fanizza
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