I recently attended the NAMPC from November 12-15. I returned last night with a brain full of exciting memories, valuable information, and an upbeat attitude. I wasn’t quite sure what I was going to get out of this conference. I was happy to see that it had a focus – winning audiences – for the…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects. It is also a great audience development tool. With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is…
After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media. David…
Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes. If arts organizations want to not only survive, but thrive, we need to point out…
Part of audience development is building relationships to the point that your patrons will support your art and/or organization. You want to have people in your individual community that will donate and sponsor your art. In the past few years, I have seen some very good examples of fundraising ideas that not only builds relationships,…
Today I am happy to present our first guest blogger, David Zoltan. After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors. Please enjoy the following blog, our first in many guest…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn. Parents usually put much consideration into…
I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week. Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations…
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