A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic

The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music.  To be quite honest, the arts in general have a marketing formula that is not reaching people.  The reason it is not reaching people is that it is not communicating the passion behind the art.

Many artists and arts organizations have flashy marketing photos, tell the basics about the art, and then the who, what, where.  However, they rarely tell the why.  Why would I want to buy your art?  Why would I spend my hard earned money on your tickets?  You may be having a sale, but so is everyone else – what makes your art special?  Why are you creating this art in the first place?

This why goes beyond more relevant adjectives to describe your art.  Yes, it is a start to describe your art in terms that grab your audience’s attention, but what really needs to be communicated is the passion behind the art.  This passion will connect with others who are equally passionate, and you will find yourself with the exact audience you are meant to have.  You will be able to reach the right audience, and with audience development, you will be able to not only keep this right audience, but be able to get them more involved with your art/organization.

Furthermore, many artists and arts organizations are not getting in touch with why their patrons enjoy their art.  If you do not know the main reasons why your patrons are supporting you, now is the time to find out!

Besides, it’s fun to speak about the passion behind the art.  It is also fun to discuss with others who are passionate.  Here is a list of the RT &  fill in the blank. I love classical music because ___. #classicalmusic Feel free to add your own in a comment.

sensibleflutist B/c it restores my sanity e-day.

LAGuitarAcademy love classical music because it expresses the whole spectrum of human emotion.

Stephen_P_Brown I love classical music because it enhances every human experience – physical, emotional, intellectual.

drickles Personally, I like almost ALL (good) music, classical (whatever that means) or otherwise: far too complex a thing to say why!!!

kickassical I love classical music because of the buildup and release, the tension and climax. It’s like a ride.

DivergenceDiva I love classical music because in its obscurity is a depth & coolness unachievable w/ the popular.

T_C_P because it is tiramisu for the ears.

Platformart I love classical music because it’s timeless like a little black dress.

PolkArts I love classical music because it stirs my emotions

LisztNut I love classical music because IT SAYS WHAT I’M FEELING.

Lricardo I love classical music because it opens my eyes and gives me a good shaking

amyarchivist I love classical music because it is the aural equivalent of stopping to smell the roses.

RachDminor I <3 #classical music because…it expresses inexpressible, from base instincts & emotions to most sublime.”

rugclngboulder I love classical music because RELAXES AND CALMS ME.

waynemcevilly I love classical music because #Mozart & #Schubert are “in there”.

FOTJS I <3 classical music because it’s lively, passionate, striking, spirited, gentle, peaceful, elegant.

mcgilliland I love classical music because “classical music makes life the joy that it is”.

ericasipes I love classical music because I don’t know how not to love it. It just happens.

AudienceDevSpec I love classical music because it expresses the human spirit through music.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
https://www.buildmyaudience.com
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“Never treat your audience as customers, always as partners.”
~James Stewart

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