Idea Database

Idea: App rewards users for going to the cinema, rather than staying in

Idea Source: Springwise.com

Why I Like It: Engaging with people before and after an event through the use of quizzes and scanning opportunities is a fantastic way to use new technology for audience development.

Idea: Artists give Detroit bus shelters a makeover

Idea Source: Daily Journal

Why I Like It: This new trend of using artists to solve community problems is going to help build audiences and support for the arts.

Idea: App turns smartphone owners into film crew members

Idea Source: Springwise.com

Why I Like It: Crowdsourcing video footage to help you create your film allows more people to get involved. This can ultimately help your film to get the support it needs and boost audiences.

Idea: 101 Courses for Newcomers

Idea Source: Houston Grand Opera

Why I Like It: If you want newcomers that are unfamiliar with you art form to start attending, you may want to have classes, notes and welcome events specifically for them. Giving them the guidance so they can become informed attendees and more comfortable with your art form will increase the likelihood that they will buy a ticket or purchase your art.

Idea: Membership Cards for Specific Audience Members

Idea Source: Steppenwolf Theatre

Why I Like It: You have many different audiences within your audience. Why not create specific membership programs for a few of these segments? You can plan a membership program that will relate to them and help you to broaden your audiences for this segment.

Idea: Create a project that benefits a cause in your community

Idea Source: Arts & Eats: San Francisco Mission

Why I Like It: There are two reasons why this idea is a good one. One, it will help you to connect to your community. Two, you will be collaborating and showing that you care at the same time. All 4 Cs are represented in this one! Be sure you choose a cause that is near and dear to your heart so you can work with, attract and meet like-minded people.

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Audience Development Specialists
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Member of Americans for the Arts