It’s Wednesday, which means I have another guest blog post for you. This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications, chimes in with some comments as to why it isn’t a good idea to market to everyone. If you can honestly say that your art offering is for the…
So, I signed up online to volunteer for a nonprofit in my area. I received a form letter beginning with “Hello!” The volunteer sign-up form had my name as the first field. Why didn’t they use my name? Did they want to start off on the foot that I didn’t matter as a unique person? …
Let’s pretend it is Welcome Wednesday just for this moment. Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of…
For this Monday moment, I wanted to share with you my hunt for a better pillow. After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me. I thought this was going to be quite the…
As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future. The only way we are going to create an audience that reflects people of today is to actually commit to…
Today for Welcome Wednesday, my friend and artist Annette Coleman had something particular to say about visual artists and their use of emails for audience development. How can you create better email invitations to increase your audiences? Without further ado: ************************************************* The Artists’ Voice – Annette Coleman Visual Artists – say it with a picture…
Which presidents in the history of our country do you admire? Why do you admire them? Most of us admire the presidents that were able to achieve great accomplishments for the people of our country. Many of us are starting to realize that without a team attitude in congress, whatever president is elected will not…
Yesterday (I admit) I jumped on my Twitter soapbox and was thinking out loud about why arts organizations and artists are struggling. Here is the flow of tweets that emerged: The world is getting faster and faster with more and more information, competition. How are you standing out from the crowd? I strongly feel that…
It’s time for the Monday Moment. Last night, I received a call and let it go to my voicemail since I wasn’t sure who it was from. The person left a voicemail, and it turned out the call was from a board member at a non-profit that we made a donation to. I was…
Hello and welcome to our first Welcome Wednesday. I am welcoming guest bloggers to bring other perspectives about audience development to you. I came across this post via a twitter conversation. Have you ever wondered how to reach out to a younger audience? Of course you have, right? Please welcome Melissa Hillman, Artistic Director of…
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