Before Alex Ross and today’s other advocates for changing the classical music presentation, there was John Steinmetz. One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.” What surprised me about this essay is how much his ideas and concepts for change are very much the same…
I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow. This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan…
Today is the first business day of 2011. I hope you took some time today (or scheduled for this week) to evaluate your 2010. I took time today to process the year 2010 for Audience Development Specialists. Now entering my fourth year of business, I am proud of what has been accomplished. When all the…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped. In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards. At this moment though, I have been giving much thought…
A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music. To be quite honest,…
This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development. Twitter has an amazing little feature called the hashtag. A hashtag allows tweeters to categorize a tweet subject. The hashtag creates a sub-stream on Twitter that you can follow. You can use the hashtag…
Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in. The topic for the chat was #classicalmusic and audiences. I have been seeing this conversation come to the forefront of articles lately. Many…
While scanning articles about the arts and audience development, I had a rude awakening: Arts groups ‘must prove they’re worth funding’ But he said that individual arts organisations needed to demonstrate they were worth the funding they receive from the public purse. “The arts are not going to put bread in people’s mouths but they…
It has been brought to my attention by Jim McCarthy at Goldstar (@goldstarjim – smart cookie – you should follow him) that I have yet to blog mainly about why audience development is cost effective. Before I jump in with a few suggestions, I wanted to share with you some math that proves how cost…
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