This past Saturday, I was a part of CU’s (University of Colorado in Boulder) Entrepreneurship Center for Music’s 2010 Fall Intensive: Engaging Your Audience workshop series. These workshops were for musicians in their school of music programs as well as for the community at large. The director announced that with a student body just shy…
I was going to blog about something serious, but then I remembered that Halloween weekend is upon us. This means that Halloween Arts YouTubes are back! Here are my picks for Halloween 2010. Enjoy…if you dare! [youtube=http://www.youtube.com/watch?v=sTXW4baX-uM] [youtube=http://www.youtube.com/watch?v=z0glOYQBlSA] A little commercial, but fun… [youtube=http://www.youtube.com/watch?v=8v-xrlmikLg] [youtube=http://www.youtube.com/watch?v=obzjLdDWpDU] Warning on this one…creepy! [youtube=http://www.youtube.com/watch?v=8mfqvXas0iM] Cheers to happy and…
Lately I have been seeing many marketing messages that are rather lengthy and very verbose. With so many marketing messages flying at us, don’t you think it would be better to be descriptive in as few words as possible? You can always give an option to go to a web page for more information. Let’s…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
I have not posted about the 4th C of audience development in a while which is Care. In order to build a happy and loyal audience, we need to show that we care about our audience members. I would like to share a personal story that can relate. My family was one of the families…
This will be a quick one. I have been noticing more lately the “click like to help us get to 100 fans” or “4 more until 300 Twitter followers.” In one way, it is good to get the request out there for more people to be interested in your Facebook fan page or Twitter feed,…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
Today being Friday, I wanted to add some fun to my work day. Searching for YouTubes that feature the creative arts is a great way to get inspired. Plus, the YouTube presentations are good examples to use for audience development. Please feel free to enjoy the following and happy weekend to all! [youtube=http://www.youtube.com/watch?v=PH6xCT2aTSo] [youtube=http://www.youtube.com/watch?v=oQJY8cRH_rI] [youtube=http://www.youtube.com/watch?v=mkVoVcuLyy0]…
I am back from vacation and have been waiting for the next topic to come to me. As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using audience development. The conversation continued with my thoughts about how visual…
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