Canon and Gigue in D major (Flute quartet arr.) – Pachelbel/Steven David Tung – Creative Commons – Musopen

I spent a long time on the phone with a particular service provider. I was handed off to three different people and none of them were understanding my request. During each time I was put on hold, which was several times, I found myself listening to soft, soothing music. Perhaps they knew that the customers needed to be soothed due to the terrible service.

I am thinking about moving to another service due to being tossed around with no real solutions.

The fourth C of audience development is Care. We need to provide care in everything we do, which includes impeccable customer service. Hiding behind an illusion, albeit a soft and soothing one, will not get you far.

The soft, soothing music does not make up for the poor customer service. Only good customer service makes up for it. And, only good customer service will help you create happy and loyal audiences!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists