I received my grocery store coupons in the mail. After signing up for a card, I get bonus points for savings at the gas pump, and I get special coupons on products I already buy every month.

Saving money is good*, and the fact they keep track to send coupons for what I like to buy is a win-win!

So, let’s figure out how we can be more thoughtful to follow up and send specials for what our audience members want to see! It may be pushing our segmentation and databases a little bit farther, but people will know you are paying attention to what they want in the first place. This will translate to repeat sales for you and happy and loyal audience members.

*I will say on the flip-side, you can always add verbiage about how the regular prices support your arts organization.

Cheers to happy and loyal members,

Shoshana

Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists

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