It’s time to take action! I ask you to lend your voice by writing a letter and then posting on Twitter and Facebook that you took action. Let’s make some noise today! I am dedicating this arts advocacy day to Mozart. In order to find our next Mozarts in this world, we need to support…
After many more articles about the arts funding cuts proposals, I feel it is time to take some action. We, the arts lovers of this world need to do our own personal audience development and attempt to reach out to our representatives, our senators, our media, our personal circle of friends to increase the efforts.…
Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music” by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1). Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP…
Before Alex Ross and today’s other advocates for changing the classical music presentation, there was John Steinmetz. One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.” What surprised me about this essay is how much his ideas and concepts for change are very much the same…
While scanning articles about the arts and audience development, I had a rude awakening: Arts groups ‘must prove they’re worth funding’ But he said that individual arts organisations needed to demonstrate they were worth the funding they receive from the public purse. “The arts are not going to put bread in people’s mouths but they…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell…
I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week. Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations…
I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring. It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience development and issues involving our audience. Alex Ross’ lecture Inventing and Reinventing the Classical Concert for the Royal Philharmonic Society is creating…
ADS Founder — Shoshana Fanizza
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