Yesterday the Arts, Entertainment and Recreation Section of Statistical Abstract – http://1.usa.gov/ooiiXY – came out. This is the statistics section of the census data that has been collected. Being the audience development geek I am, I was fascinated by some of the facts and figures. I ended up tweeting some of the more interesting facts…
Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes. If arts organizations want to not only survive, but thrive, we need to point out…
I may have blogged about this before, but due to all the arts cuts scares and conversations, I felt that this topic needed to be resurrected. Audience development can be the answer for obtaining support in challenging times. In order for audience development to work its magic, you need these ingredients: A good plan The…
There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) ) to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who…
It’s time to take action! I ask you to lend your voice by writing a letter and then posting on Twitter and Facebook that you took action. Let’s make some noise today! I am dedicating this arts advocacy day to Mozart. In order to find our next Mozarts in this world, we need to support…
Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music” by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1). Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP…
While scanning articles about the arts and audience development, I had a rude awakening: Arts groups ‘must prove they’re worth funding’ But he said that individual arts organisations needed to demonstrate they were worth the funding they receive from the public purse. “The arts are not going to put bread in people’s mouths but they…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
Today I have been thinking about the current situation for the arts. There have been many funding cuts and many organizations that are sinking or have gone under. However, I have also seen the flip-side. There are organizations that are thriving in this economy. I hear about their sold out shows, their successful fundraisers. So…
ADS Founder — Shoshana Fanizza
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