It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right? I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and…
I am carving out some time this week to do reading for the good of myself and for business. To be honest, I am thinking about my next steps and projects – the planning for 2015. One of the books I am reading is “Becoming Enlightened” – translations of the Dalai Lama’s teachings. One of the main teachings…
As mentioned, I wanted to give you a list of ways you can reconnect with people. Evaluate what you are doing to attempt to build an audience and the items that are not working, kick to the curb and adopt some of these approaches instead: Follow up with ticket buyers before the show and offer…
I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me. It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the…
For those that know me, you already know what a figure skating nut I am. Back in the day, I was considering either going the figure skating route or the music route. I chose music, but the love of figure skating stayed with me. I’m an avid fan now, and I am eating up the…
Quick thought for the day: Do you know who your arts people are in your neighborhood? Are there people in your community that are artists from a previous life that you are not connecting with? These are people that may have studied an art form previously and decided to do something else for their day…
The latest and greatest idea is the use of algorithms (check out You’ve Cott Mail’s line-up) to produce suggestions for our audiences based on what they have already purchased. Amazon and Netflix formats are being worked on underground to become the next big thing for arts websites. At first I was excited about the possibilities. …
Excuses, excuses. We may want to accomplish something, however, as humans, we also tend to make excuses. We want to grow as individuals and artists, to better our art and organizations, yet we ourselves build road blocks to our success. Silly humans! So, I wanted to talk about two of the biggest excuses for why…
I have been thinking a great deal about focus. In a conversation, I mentioned that what you focus on is what will come to life. I also expressed how many non-profit executives are scattered when it comes to what is on their plate. In my humble opinion, I feel that a majority of organizations and…
Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013. [soundcloud url=”http://api.soundcloud.com/tracks/74535641″ params=”” width=” 100%” height=”166″ iframe=”true” /] Have a great weekend! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your…
ADS Founder — Shoshana Fanizza
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