Fabulous Friday to you. I have some quick thoughts based on navigating a few arts websites recently. The mantra “User friendly first” should be implemented at all times for your website. You want to earn this badge: Here are a few updates to incorporate if you haven’t already: If there is any scrolling or back…
I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.…
I received a direct mail from an organization I have had no contact with for three years. At that time, I was a supporter. I did not say take me off the list when I stopped supporting the organization, and I still get some mail from them from time to time. This year, I received…
Since I felt like having a little fun today… This is a reminder to keep your audiences in mind at all times and to find the sweet spot. Happy and loyal audiences happen when you not only pay attention to your audiences at every step of the way, but when you combine it with your…
My interview with Diablo Ballet‘s Dan Meagher is scheduled. A new ADS podcast is coming soon! On the agenda: audience retention based off of his recent blog post, They came. They saw. They left. Do you have an audience retention idea for the podcast? Record a quick VM here: https://speakpipe.com/ADS. Please state your name and organization to…
My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
Happy Friday to you! I was having a quick email conversation with one of my friends at a local newspaper publication, and he mentioned that he could not understand why headshots of artists are usually outdated, sometimes by 10 years! It is the nature of our business, I guess, but he has point that the…
After being in arts administration since 1997, I have come to find…
A quick post today to get perspective. I deleted several eBlast newsletters today. Some were from arts organizations I know. Some were from people I know. If it isn’t relevant enough to me, or I simply do not have time, I will delete. What is really needed is content that speaks to the person you…
ADS Founder — Shoshana Fanizza
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