Today being Friday, I wanted to add some fun to my work day. Searching for YouTubes that feature the creative arts is a great way to get inspired. Plus, the YouTube presentations are good examples to use for audience development. Please feel free to enjoy the following and happy weekend to all! [youtube=http://www.youtube.com/watch?v=PH6xCT2aTSo] [youtube=http://www.youtube.com/watch?v=oQJY8cRH_rI] [youtube=http://www.youtube.com/watch?v=mkVoVcuLyy0]…
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
There have been times when an organization is quick to blame the marketing department for a poorly attended show. However, a marketing associate can do everything right, but still not get results if they are the only person or one of a few promoting the show. There needs to be a team effort involved in…
I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week. Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations…
I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring. It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience development and issues involving our audience. Alex Ross’ lecture Inventing and Reinventing the Classical Concert for the Royal Philharmonic Society is creating…
It’s Friday, and it’s time to announce the winners for all the categories of The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8 The Chicago Loop Alliance plays matchmaker with artists and landlords to…
So, the Tweeples Choice Awards didn’t work out so well. I only had two votes on last weeks polls, not worth it. For the rest of the categories, I’m simply going to pick the Audience Development Specialists Awards since we are all busy people. The last two categories were: Best Use of Mainstream 2009 ‘Star…
ADS Founder — Shoshana Fanizza
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