The poll for Most Interesting New Venues of 2009 has closed. We had 38 votes. Here are the twitter poll results: http://twtpoll.com/dj54ku The Chicago Loop Alliance fills vacant spaces with art. [ 66% (25 votes) ] The Chiara String Quartet performs in bars. [ 5% (2 votes) ] Chicago Opera Theater’s Pop-Up Opera. [ 29%…
I had a great discussion yesterday with a local grant writer. We were discussing the nature of the arts in today’s world. We both came to the same conclusion that a majority of artists and arts organizations these days might actually be getting in their own way for success. “Why is that? I don’t get…
Next weekend is the start of the Open Studios Tour here in Boulder, CO. In order to prove how well audience development works for artists, I am working with an artist to spread the word about her specific tour. We will be tracking to see how her attendees heard about her studio tour. Most of…
I have lightly touched upon this subject before, but I felt it was good timing for me to approach it again. I was recently contacted by an organization that is in need of filling their seats, “we need butts in seats!” They needed someone who could guarantee butts in seats in order to make…
Collaboration for the arts! I have been seeing more interesting collaborations in our arts world, so I thought I would do a quick top 10 list for ways to collaborate in the arts! Programming collaborations – pretty self explanatory, but I challenge you to come up with new mixtures. Marketing collaborations – this could mean…
I have been thinking about how audience development could be considered a lifestyle change instead of just something simply to do to increase your audience. Audience development is all about relationship building, forming connections, collaborations, community, and care for each other (there’s those 4 c’s again!). Wouldn’t it make sense then to have audience development…
Dear Arts Community, I am straying from my regularly scheduled format to let you know about a great audience development resource. It’s an audience development resource that has been around for almost 2 years, has been in the arts management business for over a decade, and has been in the non-profit trenches for over 15…
Last night I did an hour consultation meeting with the Colorado Wind Ensemble. I quickly explained about the 4 C’s of audience development: community, collaborations, connections, and caring. While speaking to them, a 5th C came up: Courage. Audience development takes courage for many reasons. For one, you need the courage to be able to…
Last week I had an interesting discussion about whether or not the term “audience development” was simply a new term for something old, “relationship marketing.” Wikipedia defines relationship marketing as: Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction,…
This morning my thoughts are on the symphony orchestra, the musicians and the audience. I recently went to a CMF concert where the musicians were mainly GenX’ers (27-43), but the audience was still mainly Baby Boomer and Silent generation (44+). Why is it that orchestra’s seem to have no problems with refilling the performer seats,…
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