It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…
I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but…
I am backtracking to wrap up the arts advocacy theme for last…
This month, the ADS Podcast will be all about arts advocacy. Due…
We have for a long time discussed the big elephant in the room called elitism. The other day I saw another commercial for a pharmaceautical for COPD (chronic obstructive pulmonary disease). Here is an example of these commercials: I put two and two together. The elephant in the room, elitism, is choking the living breath…
It’s a reality now! After 5 years of work, The How of Audience Development for the Arts is now in paperback format. I wanted to take a moment to thank the people that helped make this milestone possible. The printed version of this book would not have been possible without the following people.* Thank you…
I am in between book editing at the moment. My first book should be coming out by the end of this month! I will keep you posted. In the meantime, I had a weekend to simply think: I came across yet another theatre website that barely has photos and videos (only links), the type was…
Putting this out there, again: I was thinking about all the details I have to get done for the organization I am working for at the moment. It is a big list of everything that is involved with marketing a season. It includes all the planning for audience development, marketing direction for the season, advertising,…
ADS Founder — Shoshana Fanizza
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