There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences. Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC. I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention…
This will be a quick one this morning. I received a marketing email for a concert. It said: “Join us for a night of unforgettable music the entire family will enjoy.” Everyone uses this language, which is why it is getting easy to ignore. If it didn’t spark an idea for this blog post, I…
Yesterday the Arts, Entertainment and Recreation Section of Statistical Abstract – http://1.usa.gov/ooiiXY – came out. This is the statistics section of the census data that has been collected. Being the audience development geek I am, I was fascinated by some of the facts and figures. I ended up tweeting some of the more interesting facts…
Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits). At least, this is the message that keeps coming to me each time I read one of his posts. He also is a…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
On April 29th a group called CultureLab hosted its Emerging Practice Seminar. The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.” The 2011 seminar focused on: Uses of technology in audience engagement Revenue management and dynamic pricing After viewing…
In terms of doing audience development effectively, I recommend keeping an open mind and heart. Audience development deals with finding the right people as audience members and as supporters. If you discard people based on appearances alone, you may be missing out on the right relationships and the right people to help support your art…
Today I have been thinking a great deal about taking risks. I myself have taken some risks these past few years. For the past 3 years (and some months) I have been running a business called Audience Development Specialists. We help artists and arts organizations build a happy and loyal audience. Through working one-on-one with…
You may be asking why I am committing myself to arts advocacy instead of just audience development. My thoughts are, arts advocacy is audience development for the arts. Whenever we build a case for the arts with those that we relate to, we are also planting a seed for audience development. If we can share…
I have been missing in action the past week in order to work on a project near and dear to my heart. I have been seeing a need for an audience development for the arts conference, a place to actually learn a few of the ins and outs while being able to exchange ideas with…
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