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On the positive side, what’s working right now…Audience Development

Posted On April 9, 2009 By Shoshana

I found a fascinating article “Cutting the Arts…Midlands Groups Struggle Amid Declining Support” by Ron Aiken of the Free Times in Columbia,  SC.  He covered a discussion about the economic situations of various arts organizations in the area. “Present for the discussion were Rhonda Hunsinger, executive director of the South Carolina Philharmonic; Morihiko Nakahara, music… 

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Great idea for audience development for symphony orchestras!

Posted On March 27, 2009 By Shoshana

Springfield Symphony offering free ringtones Now you can get short clips of the orchestra in concert on its Web site By Andrew McGinn, Staff Writer SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme. It’s now a ringtone — brought to you by an unlikely… 

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Catering to your patrons – audience development makes cents

Posted On March 25, 2009 By Shoshana

Recently, I had a nice weekend getaway when my fiance and I visited his parents up in Keystone.  I did not do any skiing, but what I did do is talk about audience development with his parents.  Both of them are supporters of various arts organizations in the St. Louis area.  During the conversation, his… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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