I believe I have written about this topic before, but I wanted to reiterate the reasons behind sending out your releases the audience development way. This means that you are building relationships with the members of the press instead of treating your release as a mass marketing effort. Here is a list of tips: Send…
I have voiced this before – is it possible to find a way to have a bigger collective voice for arts advocacy rather than smaller private efforts? I think we all come from the same place of wanting the arts to be a part of our shared human culture, to be fully valued and funded.…
I hope you had a nice weekend! I ended up participating in the Open Studios tour and scored some really great gifts for myself and my family. One of the artists said to me, “I’m so grateful when people like you will come and pay for art right away.” I know it sometimes takes time…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
Today I will be discussing arts advocacy with some of my colleagues. Since I was in a YouTube kinda mood, why not share some new (fairly new) videos! Have a fantastic weekend! [youtube=http://www.youtube.com/watch?v=7MTCTzGdVco&w=360&h=215] [youtube=http://www.youtube.com/watch?v=S-xkvzvYcJc&w=360&h=215] [youtube=http://www.youtube.com/watch?v=yAAKLsgCoJw&w=360&h=215] My favorite in this set (of course, it’s from my Alma Mater!): [youtube=http://www.youtube.com/watch?v=yGjJhCMjcbI&w=360&h=215] Cheers to happy…
There were two articles that have me thinking more this morning. The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia…
Well worth reading! An audience member’s perspective at the autism-friendly performance of The Lion King. Hakuna Matata On A Sunday Afternoon.
At least, I think I am on number 3 for my random thoughts posts. I had a nice weekend to stew on a few thoughts that I wish to share with you. We could use more adult education classes to get adults appreciating the arts again. I see a slow trend toward developing these types…
We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek. Catherine is a graduate student with the desire to promote the arts to younger audiences. She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. …
When was the last time you went to an arts event? When was the last time you invited someone to an arts event? When was the last time you shared a piece of music with someone in your life? When was the last time you created a work of art? When was the last time…
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