Simone Biles has taken the news by storm when she announced that she will not be competing in the Olympics. Whoa! This news coming from a powerhouse of an athlete was certainly not expected. Reading the Vox article on the subject, you can see how much pressure was put on her to succeed and carry…
The concept of above the fold should translate to promotion and especially social media. I have a good example for you this morning. Facebook has rolled out another version of Events. If you do not use their ticketing system, they only give you the choice to have the price of the event be free. This…
I have noticed that time savers like eBlasts are still all the rage. We attempt to target as much as we can. However, I see the slippery slope backwards for audience development. We are supposed to be building relationships, not treating a block of people the same. We may have smaller blocks, but we are…
I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.…
After over 10 years of blog posts, I hope I am not repeating myself here. I have come across numerous examples of organizations and individual artists that try to take on too much in order to gain a bigger audience. What normally tends to happen is they become spread too thin (in all aspects of…
Since I felt like having a little fun today… This is a reminder to keep your audiences in mind at all times and to find the sweet spot. Happy and loyal audiences happen when you not only pay attention to your audiences at every step of the way, but when you combine it with your…
I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air…
Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped…
Happy Friday to you! I was having a quick email conversation with one of my friends at a local newspaper publication, and he mentioned that he could not understand why headshots of artists are usually outdated, sometimes by 10 years! It is the nature of our business, I guess, but he has point that the…
There are so many Nutcracker ballet productions in my area, and around the world. I wanted to share my happy surprise at a local production’s new audience development effort. The Centennial State Ballet company teamed up with a photographer and a coffee shop to display photos of the ballet on canvas. The entire coffee shop…
ADS Founder — Shoshana Fanizza
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