After practically no sleep, I was still excited about the last day. This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with. Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville. Also presenting with me…
I wasn’t planning on blogging today, but I read an article that had my mind buzzing: Sexed-up arts marketing campaigns a rip off Xenia Hanusiak, a composer, performer and music reviewer wrote this opinion. Here are a few excerpts to discuss – When we are promised ”the experience of a lifetime”, or ”a night of…
There has been talk around the twittersphere about the importance of parking for audience development. One of the biggest reasons why patrons do not come back is not quality or programming, but parking! Costs are also a factor. How can this be? The discussion started via an article that is being sent around: How Symphonies…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
Yesterday the Arts, Entertainment and Recreation Section of Statistical Abstract – http://1.usa.gov/ooiiXY – came out. This is the statistics section of the census data that has been collected. Being the audience development geek I am, I was fascinated by some of the facts and figures. I ended up tweeting some of the more interesting facts…
This week has been a whirlwind of thoughts. Mainly it has been a week of thinking about creativity. The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding. Branding needs to communicate in a nutshell who and what you are about. …
I have seen two more news stories about symphony orchestras going bankrupt. What in the world is happening? We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art. Times are changing and the ways that audiences want to participate and become…
Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits). At least, this is the message that keeps coming to me each time I read one of his posts. He also is a…
I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat. We discussed building younger audiences. The agenda was set for discussing: Definition of younger audiences – how do you define…
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