Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am…
My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
After being in arts administration since 1997, I have come to find…
I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming…
I am all excited today! Yesterday a past client, VOCI (Voices of Canton, Inc.), has informed me that the audience development work we did together, which they completely implemented, has increased their audiences by 71% over a year’s time! Audience development works! I have big hopes that more artists and arts organizations will make the…
I recently have been coming across different definitions of “audience development” and wanted to share them with you. The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors;…
We interrupt this blog to bring you the following message: This posting is a follow up to the open letter I posted last week. As mentioned, I am considering the new direction for ADS. In order for ADS to be able to expand services with the ability to bring audience development education to more people,…
ADS Founder — Shoshana Fanizza
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